History - Internet Advertising

Resources:

Article:  Rise and Fall of Online Advertising
Video:  History of Online Advertising
Video:  Beware Online "Filter Bubbles"
Video:  Spam

Read the article and watch the videos above, then respond to these questions about types of online advertising:

1.  What was the first spam email?

2.  How is this technique related to a Monty Python sketch?

3.  When did online advertising peak?

4.  What was the requirement for the size and dimensions of a banner ad?

5.  What years are described as the "Internet bubble?"

6.  What new advertising strategy did Google create? 

7.  What is the difference between pay-per-click and pay-per-impression?

8.  What are the four kinds of social media described in the article?

9.  How is YouTube used as an advertising tool today?

10.  What new "annoying and intteruptive" ad format is mentioned in the article?


*** BONUS CONTENT ***

The scan below is a list of topics from this semester you can use for project inspiration.

Link to CA Dept. of Education